Alina Invest Secures $22.5 Million in Financing for User Acquisition

Alinea Invest has secured a $22.5 million user acquisition credit facility from PvX Partners to accelerate the growth of its digital advice platform. PvX provides non-dilutive capital specifically designed to help mobile applications scale their marketing efforts without requiring founders to surrender equity. This credit facility follows a $10.4 million Series A round in early 2025 and is intended to bring personalized investment services to a broader audience of first-time investors.

The New York-based startup focuses on democratizing wealth management for younger demographics by providing expert-built portfolios and automated investing features. A central component of the platform is an artificial intelligence powered personal investing companion named Allie which delivers real-time market insights and educational support to users. Founded in 2021 by co-CEOs Eve Halimi and Anam Lakhani, the company boasts 2 million downloads a user base that is predominantly composed of women and Gen Z investors.

For the broader WealthTech industry this deal highlights a shift toward alternative financing models that prioritize actual performance metrics like return on ad spend over traditional equity raises. By leveraging these funds to scale its reach Alinea aims to reduce the barriers for young professionals who are often excluded from traditional advisory services due to high minimum balance requirements. The integration of native educational tools and community features reflects a growing demand for platforms that provide both structured guidance and the autonomy for individuals to make their own investment decisions.

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