eToro Teams up with Generali to Offer Retirement Products and Insurance in France
- Kendrick Wakeman, CFA
- May 20
- 1 min read
eToro's French subsidiary, eToro Patrimoine, has teamed up with French insurance giant Generali to offer PERs (the French version of an IRA) and insurance directly to its users. We see this as yet another sign that day-traders are "growing-up" and saving for retirement. As Millennials and and even some Gen Z enter the accumulation phase of their lives, we expect to continue to see the self directed trading platforms offer more accommodations for long-term investors. This includes even human advice/advisor lead gen as in the case of Robinhood's acquisition of TradePMR (see our WealthTech Themes of the Decade piece for more information about our Rise of Self-Directed Trading as Lead Gen theme). Investors in the PER product can choose from ready-made portfolios or create their own, so you might say there is some small element of robo-advice in there as well.
The insurance angle is particularly interesting, in our view. Many younger folks, and even some older folks, do not carry enough life insurance, if any. And yet, many have started or are starting families. eToro could be an effective platform for fixing this. We will have to see how they execute the UX as that will be important for uptake. Robinhood and Webull should take note.
