Maybank Equips Relationship Managers with AI-Driven Advisory Platform
- 2 days ago
- 1 min read
Hubbis. (2026, June 29). Maybank equips relationship managers with AI-driven advisory platform. Hubbis. https://www.hubbis.com/news/maybank-equips-relationship-managers-with-ai-driven-advisory-platform
Maybank is introducing new AI-powered advisory tools to enhance its wealth management offering and support relationship managers with more data-led client engagement.
The Malaysian banking group is rolling out Advisor Assist, a wealth advisory platform developed by wealth technology provider Evooq.
The platform gives relationship managers access to portfolio insights, risk analytics, and recommended next steps for client conversations.
Advisor Assist consolidates client portfolio information, investment opportunities, and actionable intelligence into a single advisory view.
The deployment continues Maybank's broader exploration of digital innovation across the business.
Earlier in 2026, the bank announced a pilot involving tokenised ringgit for cross-border payments.
The move follows Maybank's recent results, in which profit declined by 4.2%, partly due to weaker trading income.