Pello Companies Comes out of Stealth to Acquire ByAllAccounts from Morningstar
- 20 hours ago
- 1 min read

Pello Companies has entered into a definitive agreement to acquire ByAllAccounts from Morningstar. The transaction is expected to close in the first half of 2026, subject to customary conditions. While specific financial terms were not disclosed, Morningstar previously acquired the business for $28 million USD in 2014. Upon completion of the deal, ByAllAccounts will operate as a standalone company led by incoming chief executive officer Cynthia Rojas Sejas.
ByAllAccounts provides critical data aggregation technology that serves as the foundation for various wealth management applications. Its infrastructure supports portfolio management, reporting, compliance, and tax aware investing for financial professionals. Pello Companies, a firm specializing in open finance innovation, plans to focus capital on accelerating the development of the platform. The new ownership aims to expand access to new data sources and further strengthen the reliability of the underlying technology.
The acquisition marks a strategic shift for Morningstar as it focuses its advisor products on proprietary data and investment research. Morningstar will remain a committed customer of ByAllAccounts and will continue to offer the service as an integrated capability within its existing product suite. This move provides ByAllAccounts with the independence and focused investment needed to power the digital transformation of the wealth management ecosystem while remaining a key utility for advisors and platforms.
Knote: Pello Companies is B2-grade stealth. Nobody seems to know who owns it, runs it, or funds it. A little strange given that they are presumably going to be asking people for their financial login information. I'm sure we will get more details shortly.