PowerUp Money Secures $12 Million to Expand Indian WealthTech Platform

Powerup Money recently closed a $12 million funding round led by Peak XV Partners to scale its digital wealth management operations in India. The company focuses on providing a technology-driven investment experience for retail investors and the mass affluent segment. This capital injection marks a significant milestone as the firm seeks to broaden its reach in one of the world's fastest-growing financial markets.

The platform leverages sophisticated algorithms and a user-centric interface to streamline the investment process for individuals who have traditionally lacked access to high-quality advisory services. By automating portfolio construction and management, Powerup Money aims to lower the barrier to entry for professional wealth management. The startup intends to utilize the new funds to enhance its product suite and invest in proprietary technology.

This development highlights the increasing interest from venture capital firms in the Indian fintech landscape, particularly in the wealth management vertical. As digital adoption continues to rise, platforms like Powerup Money are positioned to play a critical role for advisors and integrators looking for scalable solutions. The funding will also support hiring efforts as the company expands its engineering and customer success teams.

Knote: If I were younger, I would be in India right now starting a direct-to-consumer savings and investment business. VC money is piling in and rightfully so, in our opinion. With the rapid growth of the mass affluent class in India far outstripping the human advice resources, WealthTech platforms are poised for rapid growth, almost whether they like it or not.