Reseda Group and Maps Credit Union Partner to Acquire Pocketnest to Expand AI-Powered Financial Wellness for Members

Reseda Group, a credit union service organization wholly owned by MSU Federal Credit Union, has partnered with Oregon-based Maps Credit Union to acquire Pocketnest, an AI-driven financial wellness platform. The move positions the technology as a central tool for helping credit unions deliver personalized financial education and actionable insights to their members. According to Reseda Group CEO April Clobes, the acquisition reflects a shared goal to make banking more accessible through AI-powered innovation that supports long-term member success.

Pocketnest’s platform leverages behavioral science and generative AI to provide personalized guidance across budgeting, debt management, estate planning, and other key areas of financial life. Maps Credit Union President Mark Zook emphasized that the partnership enhances the member experience by embedding financial wellness into the core of the credit union relationship. Pocketnest has shown measurable results, increasing financial wellness by 57% on average while uncovering millions in cross-sell revenue opportunities for institutions.

Pocketnest also has a history of serving employers and employees through workplace wellness programs. As strategic buyers Reseda Group and Maps Credit Union begin shaping the company’s next chapter, it will be interesting to see whether those workplace-focused offerings reemerge or if Pocketnest’s future will remain rooted entirely in member-centric banking.

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