Shares Reportedly to Acquire Treezor from SocGen
- Kendrick Wakeman, CFA
- 1 day ago
- 2 min read
French personal trading app Shares has reportedly entered exclusive negotiations to acquire 100% of Treezor from Société Générale. Treezor is a major European Banking-as-a-Service platform that provides the underlying infrastructure for accounts, payments, and card issuance to over 150 clients. This move follows a strategic pivot for Shares as it expands from a retail trading app into the broader wealth management and savings sectors.
The acquisition would allow Shares to own its banking license and core infrastructure rather than relying on third-party providers. For wealth managers and advisors, this integration aims to create a more seamless digital finance platform that combines traditional investment services with embedded payment and account features. The combined entity intends to streamline complex financial flows and automate key stages of the investment process such as identity verification and fund redistribution.
This transaction aligns with the family office as a service theme as technology providers look to integrate high-touch services like bill payment and cash management into scalable digital platforms. By owning a banking-as-a-service leader, Shares can provide the infrastructure necessary for advisors to collaborate at the center of a client financial life. This capability is essential for bringing family-office-style holistic advice down-market to a wider range of investors.
Knote: This is the Robinhood play. Personal trading apps are good at amassing huge user-bases but with tiny balances. For many, this is because they don’t have a lot of money. But for most, it’s because their main financial lives are elsewhere and their account represents just a little bit of “play money.” By expanding services they can cross-sell a full financial platform to their user base and pull those outside balances inside. It’s also playing the long game since it will be difficult for the Merrills and Morgan Stanleys to pry those assets loose once they get large enough to be interesting.
