Stash Raises $146M Series H

Stash, a personal financial management and personal trading software app, recently raised $146M to ‘enhance AI capabilities’. The eighth round of funding, a series H, was led by Goodwater Capital, alongside Union Square Ventures, StepStone Group, Serengeti, the University of Illinois Foundation, and funds managed by T. Rowe Price Investment Management.  

While not a direct one-to-one competitor, Stash sits alongside platforms like Robinhood in the race to capture mass-market investors, though from different starting points. Robinhood started as a trading-first platform, while Stash is rooted in helping users develop saving and investing habits. Both are moving toward becoming their clients’ primary financial platform. 

Though Stash is clear that it “does not provide comprehensive financial planning services to individuals”, its mission is rooted in making accessible financial guidance available to the masses. Its AI Money Coach is already changing the way that clients allocate and think about their money. Building this trust now puts Stash into a strong position to introduce a more formal advice offering in the future. As its user base ages and accumulates more assets, it may have the “in” to evolve clients from casual savers to high-value advisory relationships. 

The new capital will fund product development, subscriber growth, and the advancement of its AI functionality. As our self-directed trading theme continues to play out, it will be interesting to see if/when Stash makes a move in the way of full-service advice or to upsell a more premium service. 

The transaction is summed up in a quote from Stash Founder and CEO Ed Robinson: “For a decade, Stash has helped millions take control of their financial futures. Now we’re doubling down – transforming how people save, invest, and build long-term wealth with AI-powered intelligence at the core. We’re just getting started.” 

For more information on WealthTech Strategy’s theme for self-directed trading, as well as the other WealthTech Strategy Themes for the Decade, click [here].