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The Profitability Paradox: Competing for relevance and returns

PwC. (2025, November 24). The profitability paradox: Competing for relevance and returns. https://www.pwc.com/gx/en/issues/transformation/asset-and-wealth-management-revolution.html

  • Global assets under management are projected to reach $200 trillion by 2030, yet industry profit as a share of these assets has declined significantly since 2018.

  • Asset managers face structural profitability pressure driven by high cost-to-income ratios and relentless fee competition across both traditional and alternative asset classes.

  • Passive investments and private markets are emerging as dominant value pools, with private markets expected to generate over half of total industry revenues by 2030.

  • Artificial intelligence and tokenization are serving as primary catalysts for business model reinvention by enabling mass personalization and operational efficiency.

  • Digital transformation is blurring the boundaries between wealth management, fintech, and traditional asset management to provide more integrated client solutions.

  • A critical shortage of talent in AI, data science, and cybersecurity remains a major strategic constraint for firms attempting to modernize their operations.

  • Success in the next decade will depend on firms choosing a distinct strategic path, such as becoming a full-scale hypermarket, a specialized niche champion, or a low-cost manufacturer.

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