Thurston Capital Expands Advisor Technology Ecosystem

Peluso, J. (2026, June 26). Thurston Capital expands advisor technology ecosystem. AdvisorHub. https://www.advisorhub.com/resources/thurston-capital-expands-advisor-technology-ecosystem/

• Thurston Capital has expanded its advisor technology ecosystem through a series of strategic investments aimed at strengthening advisor resources, enhancing client engagement, and improving operational efficiency.

• Chief Experience Officer Regina Rudnick said the additions reflect the firm's commitment to giving independent financial advisors the tools, support, and flexibility they need to grow their businesses and deliver client service.

• The firm has added and deepened relationships with technology providers including Wealth.com, Zocks, Jump, EPIC, and other strategic partners.

• EVP and Partner John Peluso said Thurston Capital evaluates technology across four lenses: building technology around advisor needs, enhancing the client relationship, commitment to security and compliance, and simplifying through integration.

• CEO Rick Parker said the firm will continue to evaluate emerging technologies, including artificial intelligence, to enhance advisor productivity in areas such as workflow automation, meeting preparation, documentation, communication, and operational support.

• The platform combines Wells Fargo's enterprise-level desktop technology with the customization, optionality, and personalized support typical of an independent RIA.

• Thurston Capital is the parent company of a platform that includes Bristal Lane Group, TruEdge Asset Management, Thurston Springer Financial, Thurston Springer Advisors, PEAK Brokerage Services, Blackridge Asset Management, Top Advisors Group, and RIA Services Exchange, serving independent financial advisors nationally from its Indianapolis base.