WealthReach Acquires AdvisorRankings to Help Advisors Get Found in AI Search
- 5 days ago
- 1 min read
WealthReach, an AI-powered organic growth platform for registered investment advisors and wealth management firms, has acquired AdvisorRankings, a search engine optimization and AI search optimization agency built specifically for financial advisors. The acquisition brings AdvisorRankings' advisor-focused search and website expertise in house, giving WealthReach a done-for-you offering alongside its existing self-serve technology.
Founded in 2010 by Brent Carnduff, AdvisorRankings has spent 16 years helping advisory firms rank on Google and, increasingly, on AI platforms such as Claude, ChatGPT and Perplexity. The firm will continue operating under its own brand within WealthReach, with Carnduff leading business development and shaping the company's SEO and AI search roadmap. “We've always believed advisors should have the flexibility to choose how they grow,” said Michael Barrasso, co-founder and CEO of WealthReach, noting the deal lets the company support both self-managed and expert-led growth paths.
The move matters because prospects are increasingly researching advisors through AI tools rather than relying on traditional search alone, and research cited in the release suggests AI-driven leads tend to carry higher intent and net worth than those from conventional channels. The acquisition follows a $1 million seed round and the earlier purchase of Model FA's intellectual property, continuing WealthReach's push to combine technology, expert execution and consulting under one platform.
