WealthReach Raises $1M Seed Round and Forms Advisory Board to Expand Its Organic Growth Platform
- 13 hours ago
- 1 min read
WealthReach, a New York-based organic growth platform built for registered investment advisors and wealth management firms, has raised a $1M seed round led by Cecure Corporation. The company also announced the formation of a strategic advisory board to support the next phase of its expansion. WealthReach said the capital will accelerate hiring and infrastructure buildout as it scales its AI-powered platform for advisors.
The platform helps advisory firms attract, convert, and retain clients by uniting AI prospecting tools with established growth methodologies. WealthReach identifies high-intent prospects through website visitor identification and off-site intent data, then supports outreach with AI-generated sequences. Its ecosystem now spans three engines, including Attract for search visibility and Multiply for referral automation, the latter built on intellectual property the company acquired from Model FA. Co-founder and CEO Michael Barrasso has positioned WealthReach as a comprehensive, compliant organic growth partner for firms that previously assembled marketing efforts piecemeal.
The funding matters to advisors and platforms watching where AI delivers real value in wealth management. WealthReach concentrates AI on prospecting, content, and client engagement, which sit among the strongest, lowest-risk applications of the technology, while steering clear of regulated activities like investment advice. That focus reflects a broader industry lesson on the best and worst uses of AI, where firms that apply it to marketing and data-rich workflows tend to capture gains without inviting compliance exposure.
