Zoe Financial Raised $29.6mm Enabling the Future of Advisor Growth

Zoe Financial, originally a referral network connecting individuals to fiduciary RIAs, has evolved into a full-scale digital infrastructure platform that plays a dual role in the advisor ecosystem. In 2023, it launched the Zoe Wealth Platform, offering RIAs tools like digital account opening, fractional trading, automated rebalancing, performance tracking, billing, and more recently, tax loss harvesting and direct indexing. These tools reflect Zoe's broader strategy, not just to deliver leads, but to become embedded in the advisor tech stack. Following the launch, Zoe’s “J-curve growth”, contributed a $29.6 million Series B funding round led by Sageview Capital with participation from several of Zoe's RIA clients: Creative Planning, Mariner Wealth Advisors, Captrust, Perigon Wealth Management, and Falcon Wealth Planning. 

Zoe’s recent funding round underscores its alignment with a broader trend reshaping the industry: RIA Roll-ups. As the race for AUM continues, firms growing through M&A can't assume that acquired advisors will remain on their platform. Increasingly, these same firms are recognizing that sustainable scale depends just as much on advisor retention as it does on advisor acquisition. To retain top advisors, especially those brought in via M&A, firms need to offer a strong technological backbone: tools that streamline operations, enhance client service, simplify advisor workflows, and, most importantly, tools to bring in more clients with seamless onboarding.