𝗖𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆 𝗥𝗮𝗶𝘀𝗲𝘀 $𝟮𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗲𝗲𝗱 𝗥𝗼𝘂𝗻𝗱 𝗟𝗲𝗱 𝗯𝘆 𝗟𝗶𝗴𝗵𝘁𝘀𝗽𝗲𝗲𝗱

Centricity, an India-based wealth management technology firm, has raised $20 million in a seed round led by Lightspeed at a valuation of $125 million. Investors joining the round include the Burman Family Office, Paramark VC, the MS Dhoni Family Office, NB Ventures Family Office, MMG Group Family Office, Action Tesa Family Office, Ritesh Agarwal of OYO, Vishal Dhupar of Nvidia, Aakash Chaudhry and Shantanu Agarwal.

Founded in 2022 by Manu Awasthy, Gaurav Tiwari, Manish Sharma, Pushpendra Singh and Aditya Shankar, Centricity runs two platforms, Invictus and OneDigital, that let financial advisors access and transact financial products while simplifying how clients understand their portfolios. The company serves financial product distributors, single family offices and end investors, and reports more than 4,500 distributors across 12 states and 26 cities along with roughly 10,000 clients onboarded. Revenue in fiscal 2024 grew three times over the prior year.

Centricity plans to use the proceeds to scale Invictus and OneDigital, expand private banking services, pursue strategic acquisitions and double its technology team from 75 to more than 150 specialists focused on generative AI, insurance technology, and investing technology. Founder and chief executive Manu Awasthy said end investors in wealth management are tech-starved and crave simple, sincere solutions. For platforms, integrators and advisors, the round shows investor appetite for distributor-facing infrastructure in fast-growing wealth markets outside the United States.

Knote: We continue to believe that D2C advice and investing market in India is one of the hottest WealthTech opportunities globally.

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