$6.5B Sowell Launches "Family Office Lite" Unit for Clients with $5M and Up

Apr 28

1 min read

Ortolani, A. (2026, April 28). $6.5B Sowell Launches Private Wealth Unit for Clients with $5M and Up. Wealth Management. https://www.wealthmanagement.com/ria-news/-6b-sowell-launches-private-wealth-division-for-clients-with-5m-and-up

Sowell Management, a registered investment advisor with over $6.5 billion in assets under management, launched Cache River Private Wealth to focus on households with at least $5 million in net worth.
The new division aims to provide multi-generational stewardship by offering advanced planning, investment, and marketing support for advisors.
Founder Bill Sowell describes the division's offerings as "family-office lite" services tailored for "high-net-worth plus" families seeking comprehensive guidance.
Cache River Private Wealth will grant existing Sowell advisors access to advanced capabilities spanning estate planning, business succession, and tax strategies.
The division is intended to function as an inorganic growth channel by attracting external advisors who specialize in high-net-worth clients to join the larger firm.
To support this initiative, the firm hired former Accruence Capital managing partner Rob Emrich III as the chief growth officer for the new unit.

Knote: This is a perfect example of the Family Office as-a-Service theme. They are using technology to scale the traditionally low-scale, high-touch services of a family office to bring them down the AUM chain.