Can MoneySuperMarket turn savers into investors?
- Jul 22
- 1 min read
Snaylam, M. (2026, July 20). Can MoneySuperMarket turn savers into investors? FinTech Global. https://fintech.global/2026/07/20/can-moneysupermarket-turn-savers-into-investors/
MoneySuperMarket has entered the WealthTech market with an investment platform powered by Seccl, aiming to convert millions of UK non-investors into first-time market participants.
The service, Investments by MoneySuperMarket, is integrated into the company's app and lets customers open a stocks and shares ISA or general investment account and invest from £1.
The platform charges no trading fees and applies an annual platform fee of 0.34%.
Company research found that around 70% of UK adults do not invest, while one in 10 investors cannot identify the product they hold.
To simplify the experience, the platform offers a curated range of 40 funds and ETFs, including Vanguard LifeStrategy portfolios and self-directed options such as S&P 500 tracker funds.
Customers automatically receive SuperSaveClub membership, with the first three months of platform fees credited back to their digital wallet alongside cashback rewards and discounts.
The launch supports MoneySuperMarket's ambition to become a financial companion that combines comparison, savings, and investing within a single digital experience, building on a SuperSaveClub base of more than 2.5 million members.