Verapath and GenTrust Launch VIRA, an AI-Native Wealth Management Platform for RIAs

6 hours ago

1 min read

Verapath and GenTrust announced a joint venture and the general availability of VIRA, an AI-native wealth management platform for RIAs.
VIRA unifies CRM, planning, portfolio, performance reporting, tax and data warehouse capabilities behind one user interface, one system of record and one view of every client.
The platform was designed AI-native rather than retrofitted, so data flows through a single system of record and routine operational work is automated.
VIRA is available now to RIAs and wealth management firms, with demo requests handled through virawealth.ai.
Alec Crawford, CEO of Verapath, said the platform is built for everyone at an RIA and is backed by quality, safety, governance and regulatory compliance.
Jim Besaw, CIO of GenTrust, said the firm has run its own advisory business on VIRA's predecessor for the past decade.
GenTrust, founded in 2011, has nearly $6 billion in assets under management and offices in New York, Miami and Puerto Rico.