Former Envestnet CEO, Bill Crager, Launches AI-Driven Data Integration Platform, Field
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Janowski, D. (2026, May 27). Bill Crager to lead new company, Field. Wealth Management. https://www.wealthmanagement.com/advisor-support-platforms/bill-crager-to-lead-new-company-field
Former Envestnet CEO Bill Crager has returned to a leadership role as the CEO of a new wealthtech firm named Field.
The company was established through the integration of two strategic acquisitions, BridgeFT and Precept, made via the investment firm iAltA.
Field is designed to serve as a foundational data and intelligence layer that unifies disparate technology systems used by Registered Investment Advisors.
The platform utilizes an AI-powered integration layer to connect various tools including custodians, CRMs, and financial planning software in real-time.
Crager emphasizes that the firm addresses the historical lack of a properly built infrastructure beneath the industry's existing software tools.
The venture aims to scale data normalization and integration to a level that previously required manual effort or expensive custom services.
Field positions itself as a structural solution for firms looking to leverage their datasets for enhanced growth and operational value.