Groww steps up wealth play via MF and portfolio management solutions

The Economic Times. (2026, January 21). Groww steps up wealth play via MF and portfolio management solutions. https://m.economictimes.com/tech/technology/groww-steps-up-wealth-play-via-mf-and-portfolio-management-solutions/amp_articleshow/126660009.cms

·       Groww is expanding its wealth management services by launching new mutual fund and portfolio management solutions to capture higher-value investors.

·       The company aims to transition from a discount brokerage to a comprehensive wealth management platform for Indian retail investors.

·       This expansion includes the introduction of sophisticated investment products tailored for affluent users seeking professional portfolio management.

·       Groww’s diversification strategy focuses on increasing its assets under management by leveraging its existing large user base of active traders.

·       The fintech firm is intensifying competition with traditional wealth managers by integrating technology-driven advisory services.

·       Market analysts suggest that this shift towards premium services will help the platform improve its overall revenue margins and user retention.

·       The company continues to navigate regulatory compliance while scaling its digital-first investment ecosystem across different asset classes.