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Race to the Top: Revolut Joins the Battle for Retail Investors



Hot on the heels of eToro’s Spaceship acquisition, Revolut has entered the race with a similar product launch. Europe’s most valuable fintech has expanded its €8.5 billion wealth offering by launching a standalone app, Revolut Invest, to capture the retail investor market by targeting new customers beyond the existing banking app.

 

Revolut’s goal of becoming a "truly global bank" puts pressure on other trading and investing platforms by expanding its wealth management and investment services. As retail investors return to the markets, trading platforms like Revolut, eToro, and Robinhood are racing to increase their reach and assets under management.

 

What’s particularly exciting about this expansion is how the increased competition is clearly driving efficiency and innovation in the market. As WealthTech companies fight for market share, we can expect to see increasingly sophisticated products—ranging from enhanced personalization and advanced analytics to more simple and intelligent financial tools that benefit retail investors.


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