RFG Advisory Adds Zocks CEO to their Board of Directors and Invests

Britton, D. (2026, April 28). RFG Advisory Invests in AI Notetaking Platform Zocks. Wealth Management. https://www.wealthmanagement.com/ria-news/rfg-advisory-invests-ai-notetaking-platform-zocks

• RFG Advisory, a hybrid RIA platform with $7.3 billion in assets, made a strategic investment in Zocks Communications, an AI assistant for financial advisors.

• Zocks co-founder and CEO Mark Gilbert and former Envestnet executive Jim Patrick have been appointed to RFG's board of directors.

• The investment occurred as part of Zocks' Series B funding round, which raised $45 million to expand its agentic AI capabilities.

• Zocks will integrate deeply into RFG's ClickONE Command Center operating system to capture client conversation data and automate workflows.

• RFG intends to utilize Zocks to turn client data into actionable insights, providing enhanced business intelligence for its independent advisors.

• The technology aims to embed AI into advisors' core operations to save time and surface new opportunities for organic firm growth.

• Zocks currently syncs with CRM tools, financial planning systems, tax software, and portfolio management tools to execute various workflow automations.

Knote: Inviting a vendor to your board of directors is better than a 5-star review on Yelp. RFG is among just a few firms to architect properly for AI by focusing on building a proper unified data layer. Now they are bringing the AI guns to bear.