Robinhood, TradePMR Launch RIA Referral Program

Robinhood and TradePMR's financial advisor referral network has gone live with a select group of registered investment advisors and clients, announced at the firm's Synergy26 conference in Washington, D.C.
The Robinhood Advisor Network began as a pilot in March and was refined with approximately 17 advisory firms following Robinhood's acquisition of TradePMR at the end of 2024.
The program is available to RIA firms with at least $500 million in assets and a TradePMR relationship, while clients access it through a phone app that lets them browse advisory firms by swiping.
The network targets customers with $250,000 in assets, though operational efficiencies are expected to make lower-balance relationships profitable for advisors over time.
TradePMR extended its contract with custody and clearing partner Wells Fargo through 2032, allowing RIAs to remain with Wells Fargo or move clients to Robinhood.
The company introduced Robinhood Cortex for Advisors, an AI tool built into TradePMR's Fusion platform that provides no-cost AI-generated summaries of client portfolios, including holdings, performance, and tax insights.
TradePMR has filed with FINRA to give RIAs and their clients access to Robinhood Ventures funds and IPOs, subject to regulatory approval.