Swiss All-in-One Etops Acquires Financial Planning Software Firm
- Kendrick Wakeman, CFA
- 6 days ago
- 1 min read

etops, a Swiss-based WealthTech platform owned by Pollen Street Capital, has acquired German-based retirement planning software firm FinanzPortal24. This is the fifth acquisition for etops, having also acquired:
Evolute - KYC and compliance
Axeed - Banking business intelligence
Infinys Systems - Financial data storage and workflows
CORYX - Investment management software
FinanzPortal24 is a retirement planning software company with about 4,500 advisors on the platform servicing banks, brokers, insurance, and independents. No terms were disclosed for the transaction.
This continues the trend we are seeing of "tuck-in" acquisitions of point solutions in the WealthTech space. As larger platforms race to become "the" WealthTech platform, they are increasingly looking to small acquisitions to pull forward their roadmap, plug a feature set gap, or access an adjacent business line. In the old days, this sort of behavior would create a heap of integration issues as companies struggled with on-prem and "lift-and-shift" technology. However, these days most early stage companies are cloud-native, operating lean and clean tech stacks, and are API-first. This often makes them quick and easy to integrate, even into a legacy platform.
With the race for functionality in full swing and more reasonable valuations due to lack of venture capital activity, we expect to continue to see more such acquisitions in the future, particularly from the private equity backed platforms.