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Swiss All-in-One Etops Acquires Financial Planning Software Firm

etops, a Swiss-based WealthTech platform owned by Pollen Street Capital, has acquired German-based retirement planning software firm FinanzPortal24. This is the fifth acquisition for etops, having also acquired:


  • Evolute - KYC and compliance

  • Axeed - Banking business intelligence

  • Infinys Systems - Financial data storage and workflows

  • CORYX - Investment management software


FinanzPortal24 is a retirement planning software company with about 4,500 advisors on the platform servicing banks, brokers, insurance, and independents. No terms were disclosed for the transaction.


This continues the trend we are seeing of "tuck-in" acquisitions of point solutions in the WealthTech space. As larger platforms race to become "the" WealthTech platform, they are increasingly looking to small acquisitions to pull forward their roadmap, plug a feature set gap, or access an adjacent business line. In the old days, this sort of behavior would create a heap of integration issues as companies struggled with on-prem and "lift-and-shift" technology. However, these days most early stage companies are cloud-native, operating lean and clean tech stacks, and are API-first. This often makes them quick and easy to integrate, even into a legacy platform.


With the race for functionality in full swing and more reasonable valuations due to lack of venture capital activity, we expect to continue to see more such acquisitions in the future, particularly from the private equity backed platforms.


 
 

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Securities Products and Investment Banking Services are offered through BA Securities, LLC. Member FINRA SIPC.  WealthTech Strategy Partners LLC and BA Securities, LLC are separate, unaffiliated entities.

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