WealthTech Job Exchange - Digital media and performance marketing leader
Available: VP Digital Media, Performance Marketing, and Growth
In One Sentence: Boston-based digital media and performance marketing leader with 20+ years across agencies, consulting, and WealthTech. Ties paid, organic, and owned channels together into measurable customer acquisition.
Role Desired: Head of Marketing, VP/Director of Digital Marketing, or Head of Growth at a WealthTech or wealth management firm.
Location: Greater Boston on-site. Also remote or hybrid.
Most Recent Position: Senior Director - Digital Media, Unlock Health (Apr 2026 – Sep 2026).
Years of Experience: 20+ years (career began November 2003 at Mediahub / Mullen Lowe US)
WealthTech Experience: MassMutual, FinMason, and Upromise
Geography: Greater Boston, MA.
Name: Gina (Romani) Preziosa
Contact Info: Upon Request, Available immediately.
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Work Experience:
Senior Director, Digital Media, Unlock Health (Apr 2026 – Sep 2026) — Led a team of campaign managers and specialists at a healthcare marketing agency, running a ~$1M/month client portfolio across SEM, Meta, programmatic and social; role eliminated in a restructuring.
Director, Performance Media Accounts, Gannett / USA Today Co. – LocaliQ (Aug 2024 – Apr 2026) — Managed digital practitioners across SEM, SEO, social and display, and led measurement strategy and performance analytics.
Global Director of Digital Marketing, L.E.K. Consulting (Mar 2021 – Aug 2023) — Managed a 5-person global digital marketing team supporting the Consumer, Industrial and Healthcare sectors.
Media Director, The Mighty (formerly Boston Group) (Jan 2017 – Jan 2020) — Head of media and performance analytics; media and marketing strategy lead for B2B clients Raytheon and Analog Devices and B2C client National Grid.
Director of Digital Marketing, FinMason, Inc. (Nov 2014 – Sep 2016) — Launched a fintech retirement-planning consumer product and owned all marketing (site, SEM, SEO, CRM, PR, social, email, content distribution, events); the company pivoted to B2B within two years and was sold to investors.
VP, Group Digital Media Director, Mediahub / Mullen Lowe US (Nov 2003 – Jan 2014) — Developed and led multi-channel campaigns, pitched and won new business that drove agency growth, and ran staffing and team operations.
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Education and Certifications:
● BS, Speech Communications, Emerson College
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Items of Note:
Areas of expertise: Integrated paid media; performance analytics; customer acquisition and lead generation; organic and paid search (SEO/AEO/GEO); social; programmatic and cross-screen video; email, CRM and marketing automation; ABM/sales enablement; conversion optimization.
Financial services results: MassMutual: grew digital share of investment from 7% to 67% YOY while lifting brand awareness. Upromise: brand launch beat its $6.50 cost-per-enrollment goal by 70%.
Media efficiency: American Greetings Cardstore.com: held YOY orders and revenue flat on 50% less media investment.
Hands-on martech: GA4, Google Ads, YouTube, Salesforce Marketing Cloud, Pardot, HubSpot, Optimizely, Drupal, Tableau, Datorama, Looker Studio, Sprout, Simplifi and TapClicks.
Community leadership: Founder of Boston Media Mavens, a Lean In circle of 150+ women working in marketing across Greater Boston.