Uptiq Gets Strategic Investment and Partnership from Broadridge
- Kendrick Wakeman, CFA
- Aug 7
- 1 min read
Uptiq, an AI-enabled lending platform for the wealth management channel with an emphasis in Securities Based Lending, announced that it has entered into a strategic partnership with Broadridge and is receiving a minority investment from them as well. We see this as a textbook incumbent-startup partnership. Broadridge gets what it wants: accelerated innovation and improved feature sets. Uptiq also gets what it wants, which is the same thing most startups want: money and a strong distribution partner (also money).
Broadridge will integrate Uptiq into their Wealth Lending Network, a platform that allows advisors without a bank affiliation to compete in areas like Securities Based Lending. Advisors are looking to add ancillary services to become more relevant in their clients' financial lives. Lending solutions are a natural compliment, allowing advisors to assist with the liability side of their clients' balance sheets, not just the assets.
